Description

This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.

Key Responsibilities:

• Sales & Revenue Generation: Build and grow revenue by contacting existing clients and pursuing new prospects.
• Advertising Strategies: Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.
• Client Relationships: Establish strong, long-lasting relationships with the local business community.
• Sales Presentations & Negotiations: Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.
• Ad Development & Placement: Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content.

Requirements & Skills :

• Education: A bachelor's degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience.
• Experience: Prior experience in sales, preferably in advertising, is often beneficial.
• Technical Proficiency: Comfortable using computer software like Microsoft Word and Excel.
• Driver's License: A valid driver's license with an acceptable driving record.

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected] .

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