Description

Marketing Coordinator

‍Location: Atlanta, Georgia

‍Reports to: CEO

‍Department: Marketing

‍Classification: Full-time (Hybrid)

‍Salary Range: $50,000 - $65,000 plus generous benefits

Retaaza is a B corp and social enterprise that strives to make local food more accessible and affordable, directly supports our communities’ farmers, reconnects consumers to their food and planet, and feeds families struggling with food insecurity. We are building robust relationships with local farmers, community organizations, local businesses, and individuals to create a nimble, streamlined approach that is making a measurable impact economically, socially, and environmentally across our communities. 

This is a growth role for someone with enough experience to be self-sufficient - who understands marketing tools, data, and strategy - but who still brings the energy of a builder. You will report to the CEO, working collaboratively with leadership on strategic direction while owning execution end to end. This hybrid position balances remote work with in-person presence at our headquarters (Atlanta Tech Village), warehouse facility (Westside), and markets throughout the city. It is a dynamic, hands-on role ideal for someone who thrives in fast-paced, high-growth, mission-driven environments and is passionate about food systems, sustainability, and equitable food access. As a key member of the team, you will work cross-functionally across departments to ensure Retaaza's mission and impact are communicated effectively. 

Who You Are

You are a strategic thinker and willing producer who can deploy, measure, and iterate on-brand marketing and communications. You are a very strong storyteller who knows how to use AI as a tool but can write excellent content themselves and prefers honest, taste-led, on-brand, and channel-appropriate content. A messaging specialist who can craft communications in the brand voice that reflects the company mission. 

Specifically, you:

Understand the business and its goals and can translate them into marketing strategies, plans, and data
Understand how business KPIs translate to marketing performance
Think cohesively across the organization - seeing the story that connects everything Retaaza is doing
Connect every product and service back to the main brand and its mission
Work across and connect all digital and physical channels
Translate messaging for various audiences, constituents, channels, and business goals
Ensure all communications meet brand standards 

Role Responsibilities Include:

Write and manage social content, newsletters, website, and other brand communications that are channel-appropriate, mission-aligned, and in the Retaaza voice
Attend Retaaza markets, events, and partner activities to capture photo and video content firsthand
Organize marketing and in-person activation details for conferences, events, tabling opportunities, and other one-off activities and needs
Manage our presence across digital and physical channels – ensuring consistency in messaging and visual identity
Track marketing KPIs, surface insights, and translate data into recommendations that connect to business goals
Build and maintain marketing materials – presentations, one-pagers, impact reports, and partner-facing collateral
Manage and optimize marketing technology tools to support lead generation and revenue-driving initiatives
Translate our story across a diverse audience – corporate partners, community members, donors, media, and the general public
Ensure every piece of communication ties back to the Retaaza brand and its mission 
Manage outreach with various stakeholders for special programs and events as needed
Ensure marketing aligns with company goals and values
Perform ad-hoc analysis and create proposals to support large-scale, future Retaaza projects
Represent Retaaza while interacting with cross-functional stakeholders inside and outside of the organization

Mindset & Values

Genuine care for food equity and community impact
Builder mentality - energized by figuring things out
Embrace a growth mindset to manage shifting demands in a dynamic workplace 
Manage tight deadlines effectively and positively
Collaborative with leadership while owning your work independently
Honest, consistent communicator who keeps the audience top of mind
Comfortable at events and in community settings, not just behind a screen
Highly organized with the ability to manage multiple workstreams
Curious about data and not afraid to ask what the numbers mean

Retaaza Team Members Are:

Positive - they have a can-do attitude, even in the face of high stress, and assume positive intent with their team members and stakeholders
Entrepreneurial - they take initiative and are comfortable with ambiguity and rapid change
Willing to learn, ask questions, and listen
Adept at turning unstructured problems into well-defined plans
Willing to pitch in and roll up their sleeves to help - even if the task(s) is not formally part of their role
Mission-oriented
Ethical and have high integrity in their approach to situations
Committed to addressing food insecurity, saving food waste, and helping farmers in the state of Georgia and beyond
Culture
We are a high performing team that aims to make people’s lives better every day. Our goal is to work smarter, not harder, but the problems we are tackling require hard work, imagination, and a willingness to collaborate, brainstorm, support, and learn from each other. We are a family that aims to function as a well-oiled machine. Retaaza is a place for personal and professional growth and where excellence is rewarded and failure is a side effect of the continual learning process. We have high expectations of each other and of the organization and ask that our team members show up with a positive, can-do attitude that is uplifting to others around them. We authentically care about each other and the stakeholders we are serving. The passion that we bring to Retaaza and our personal work ethic makes deadlines, and the unavoidable stress, easier. We expect team members to feel a sense of accountability for the success of the people they work with every day and for the success of the business. We want everyone to come to work feeling like they can unapologetically bring their whole self. Our work requires heart, humility, excellence, creativity, and respect. Ultimately, the work, and our mission of refreshing the way we feed community, is bigger than any individual.

At Retaaza, we value diversity and inclusion in all forms. We strive to have a workforce that is reflective of the communities we serve, and we believe that a diverse team brings unique perspectives, skills, and experiences that enrich all of us. We are dedicated to empowering every individual and promoting a culture of inclusivity and belonging. We take pride in being an equal opportunity workplace and welcome all qualified individuals to apply.

We can’t wait to welcome you to our team.

Benefits

100% employer covered medical, dental, and vision insurance
401k with employer match
Unlimited PTO
Training and other development opportunities
And much more!

To Apply
Interested applicants should send resume, 3 references, and cover letter to [email protected]. 

Requirements

Role Requirements:

Experience & Skills 

3-7 years in marketing, communications, or a related field
Proficiency with Canva, Adobe Creative Suite, HubSpot, Buffer, and Mailchimp
Demonstrated writing portfolio with range across formats and audiences
Comfort with photography and basic video capture and editing
Strong visual design skills and presentation ability
Familiarity with how marketing metrics connect to business outcomes
Experience with social media strategy and content calendars 
Excellent written and verbal communicator
Ability to manage multiple projects at once and prioritize tasks effectively
Creative, out of the box problem solver
Adaptable, organized, and proactive with strong time management skills
Access to a vehicle with permission to drive it, when needed
Clean driving record, valid driver’s license, and vehicle insurance

Preferred Skills and Qualifications:
Previous experience in a startup environment or fast growth team
Previous experience with, or knowledge of, the local food or food justice movement, agriculture industry, and/or community organizations particularly involved in food
Broad knowledge and understanding of community-based services around sustainability, food security, and food waste
Previous experience with, or knowledge of, retail environments