Description

JOB SUMMARY 

Under general supervision, develop and implement marketing plans, promotions, trade shows and other marketing/sales strategies for various market segments. Provide guidance to product divisions and sales based on market insights.

MAJOR RESPONSIBILITIES 

•       Work cross-functionally with leadership, sales, and divisions on development and execution of a go-to-market strategy.
•       Deploy successful marketing campaigns and own their implementation from ideation to execution.
•       Conduct market research and strategic planning to meet sales growth goals.
•       Collaborate in the development of new products, programs and services.
•       Compose, develop, evaluate, and conduct training on market segment to sales. Collaborate, participate in, and coordinate promotional activities or trade shows.
•       Maintain knowledge of trends and developments in the market; identify needs for new products and services and makes recommendations to leadership.
•       Build strategic relationships and partner with key industry players, customers and associations.
•       Prepare and monitor the marketing budget on a quarterly and annual basis.

Requirements

MINIMUM JOB REQUIREMENTS 

Education 

Bachelor’s degree in a business-related field.

Work Experience 

•       At least 2 years of marketing experience (ex. marketing plans, promotions, trade shows and other marketing/sales strategies).
•       Experience leading marketing campaigns that drive return on investment.
•       Experience in creating and executing a full marketing plan for a business segment, including tracking and measuring outcomes.

Knowledge / Skills / Abilities 

•       Ability to understand customer needs/priorities and skills to apply that insight to develop innovative and effective marketing programs that generate sales.
•       Ability to collaborate with internal resources to develop marketing tactics that meet department goals within budget and established timelines.
•       Demonstrated ability to define problems, collect data, establish facts, and draw valid conclusions.
•       Proficient with Microsoft Office (Word, Excel, PowerPoint).
•       Willing to travel up to 25% of the time for business purposes (within state and out of state).

PREFERRED JOB REQUIREMENTS 

Education Master's degree.